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Breastcancer.org 
Annual Impact Report

June 2023 – May 2024

Breastcancer.org has been a lifeline for a global community of patients and caregivers for nearly 25 years, dedicated to saving lives and empowering people to navigate breast cancer with confidence. At the core of everything we do is our relentless pursuit of providing the very best resources and support for those who need them most. By harnessing the power of digital tools and forging strong partnerships, we’re making sure that life-changing information and compassionate support are more accessible than ever.

This year’s Annual Impact Report highlights some of our most transformative achievements. Thanks to the collaboration of patient advocates, corporate partners, and our generous donors, we’ve developed innovative resources that help people navigate their most critical decisions. In an increasingly digital world, we’ve pioneered ways to offer deeply human, personalized experiences through technology — delivering expert, compassionate guidance whenever and wherever needed.

As you explore the report, you’ll see how we’re elevating the voices of
patients and advocacy groups on key issues, collaborating with medical education companies to bridge critical knowledge gaps between healthcare providers and patients, directly connecting patients with experts to get their pressing questions answered, and celebrating our incredible supporters who are galvanizing their communities into action.

Every day, people rely on us for trusted, expert information that helps them understand their diagnosis, explore treatment options, and join a caring community of others facing breast cancer. We are deeply grateful to everyone who has stood by us on this mission. Your support fuels our work and ensures we are the lifeline millions depend on during their most challenging times.

Marisa C. Weiss, MD headshot

Marisa C. Weiss, MD
Chief Medical Officer and Founder

Hope Wohl headshot

Hope Wohl
Chief Executive Officer

21.3 million
lives touched

Source: Breastcancer.org website, newsletters, social media, webinars, podcasts, videos, meetup groups, and original research surveys January 1 - December 31, 2023

"I reached out to Breastcancer.org and learned about their virtual support group meetups. I finally felt that I found a group of people who understood what I was experiencing. Though my family was there for me, the meetups with others like me were invaluable."

Toni, diagnosed in 2021 at age 59

Helping Our Community Overcome Barriers to Care

Each year, Breastcancer.org partners with researchers, providers, experts, and advocates to explore topics that address important concerns in patient education and care. This year, we launched a special investigation of the barriers that prevent people from getting the care and support they need after they finish their initial treatments for breast cancer and the steps people can take to find follow-up care that helps them heal and move forward.

Bringing Patients' Perspectives to Healthcare Providers

Two women in conversation

We teamed up with Medscape to produce a powerful video series for healthcare professionals, designed to model culturally relevant conversations between doctors and patients. Featuring inspiring stories from the friends and community of Breastcancer.org, these videos were proudly showcased at the prestigious San Antonio Breast Cancer Symposium in December 2023.

Creating Direct Access to Experts

A person participating in a virtual meetup group

Breastcancer.org invited leading experts to our virtual community meetups, where they guided group discussions on critical topics. Thanks to the generosity of our donors, these valuable conversations have been transformed into episodes of The Breastcancer.org Podcast, expanding their reach and impact to even more people.

This year, our main focus was bringing experts together to explain and discuss timely topics important to our community. We held four free educational webinars to empower patients, caregivers, advocacy groups, and healthcare providers.

A panel of four experts
A screenshot of an Instagram Live with Marisa C. Weiss, MD and Sarosh Zafar, MD

We leveraged Instagram Live to connect our followers with the experts they trust. From Dr. Kristin Rojas, MD, FACS, sharing insights on sexual health, to Dr. Sarosh Zafar discussing breast surgery options, and exclusive interviews with specialists at major breast cancer conferences, our dedicated audience gained valuable knowledge and the latest updates on important breast cancer treatment.

Follow us on Instagram

Teaming Up With Our Dedicated Supporters

Marisa C. Weiss, MD, in conversation with Hoda Kotb

The second annual Women in Media and Marketing Awards Luncheon was headlined by special guest Hoda Kotb, award-winning co-anchor of NBC News' TODAY, co-host of TODAY with Hoda and Jenna, and fierce breast cancer survivor and advocate. The event celebrated trailblazing individuals and organizations championing women's health and supporting breast cancer. With over 260 attendees and a sold-out crowd, the luncheon raised more than $300,000 in support of Breastcancer.org. Explore event photos and see the full list of generous sponsoring companies.

A group of guests showing off their tablescape

The ninth annual A Day in the Garden was an exhilarating sold-out event that raised over $125,000. This year's luncheon featured an invigorating conversation with our founder, Marisa C. Weiss, MD, and special guest Lauren Martin, author of The Book of Moods and founder of Words of Women. Guests showcased their creativity by transforming tables into spectacular masterpieces, while a packed silent auction ignited fierce but friendly competition. This unforgettable celebration of community and generosity left attendees teeming with inspiration. Browse the event photos to see the fun.

This year, corporate partners and their amazing employees rallied in support of our mission. Here are highlights from the year.

A group of USLI employees at a fitness fundraiser

USLI
17 years | $3.1 million raised


Through their annual October Together campaign, USLI, an A++ rated insurance company and a member of the Berkshire Hathaway family, engages 1,200 employees and clients in breast health and breast cancer education, and activities to benefit Breastcancer.org. Their creative fundraising efforts include an online auction, pet photo contest, and 1 Month, 1 Percent, 1 Fight, through which the company donates 1% of new business premiums to Breastcancer.org.

Four Vertex employees at a Halloween fundraising event

Vertex
19 Years | $1.7 million raised


Vertex, a global provider of tax software and solutions, partners with Breastcancer.org to help educate their 1,300 global employees about breast cancer and breast health, including highlighting our partnership at Exchange, their annual conference. During the month of October, the team hosts events for their employees, including a Halloween costume contest, trivia competitions, and educational lunch and learns, that foster community and, through fundraising, support Breastcancer.org’s programs and resources.

A woman shares her breast cancer story

Center for Restorative Breast Surgery
11 Years | $1.6 million raised

Our generous Mission Partner, The Center for Restorative Breast Surgery, based in New Orleans, provides support for our patient education content with a focus on breast cancer surgery and reconstruction resources. Some of the content and patient awareness programs made possible with their support this fiscal year include
Paying for Breast Reconstruction and Revision Surgery, Managing Life With Lymphedema webinar, Tonya's Preventative Mastectomy patient story, and Prophylactic Mastectomy and Reconstruction video series.

Through their dedicated efforts, our cause marketing partners showcase their commitment to breast health, breast cancer education, and support, making a lasting impact on employees, clients, and customers alike. Below are just a few examples of our partners and the innovative activities they undertake to advance our mission.

A person having their head measured for a wig

Wigs.com
6 years | $314,000 raised


Since 2019, Wigs.com has partnered with Breastcancer.org to help provide educational resources to those experiencing hair loss from breast cancer. Through donations at checkout and other give-back efforts, Wigs.com has raised over $300K for Breastcancer.org’s community.
See the educational content their support has helped fund.

A Blue Sky planner

Blue Sky
15 years | $520,900 raised

Blue Sky proudly supports Breastcancer.org by donating a portion of sales from their Breast Cancer Awareness line of planners and calendars, available online and at select retailers. In addition to their product give-back, for four consecutive years Blue Sky has sponsored Breastcancer.org’s $5,000 GivingTuesday Matching Gift Challenge, further inspiring our shared community in their philanthropic efforts.

A group of Quick Dry employees holding pink towels

Quick Dry
1 year | $5,000 raised


A new partner, Quick Dry cleaned up! In launching their Go Pink fundraiser for Breast Cancer Awareness Month, Quick Dry garnered support from over 300 car washes across the U.S. They all went pink with the help of Quick Dry’s pink microfiber towel, the sale of which benefited Breastcancer.org.
Listen to their story.

Our community's unwavering spirit fuels our success

From 5K races and paddleball tournaments to shopping events, the creative efforts of personal fundraisers and DIY initiatives united communities in powerful support of our mission.

Participants at community fundraisers

886,000+
monthly visitors

Source: Google Analytics January 1 – December 31, 2023

"After I was diagnosed, I was trying to find all the information I could. Breastcancer.org was great because it had everything condensed into one spot and had each stage of the journey together."

Courtney, diagnosed in 2017 at age 32

Fiscal Year 2023 Expenses

Fiscal year 2024 expenses will be available in December 2024. See more about Breastcancer.org's financials.

Thank You to Our Donors

$1,000,000 and Above Lifetime
AstraZeneca
The Center for Restorative Breast Surgery
Eli Lilly and Company
Exact Sciences
Genentech, Inc
Lawrence and Barbara Cohen Living Legacy
John McFadden and Lisa Kabnick
Elizabeth R. Moran*
Pfizer Inc.
USLI Care 2 Fund
Vertex
The Westphal Family

2024 Women in Media and Marketing Awards Luncheon

2024 Women in Media and Marketing Awards Luncheon

$250,000 and Above
The Center for Restorative Breast Surgery
USLI Care 2 Fund

$100,000-$249,999
AstraZeneca
Clinical Care Options
Daiichi Sankyo, Inc.
Eli Lilly and Company
Genentech, Inc
Gilead Sciences, Inc.
John McFadden and Lisa Kabnick
Pfizer Inc.

$50,000-$99,999
Alpha Kappa Delta Phi International Foundation
Bruce Fischer and Nancy Vanore Fischer
Lawrence and Barbara Cohen Living Legacy
Medscape, LLC
Novartis Pharmaceutical Corporation
Seagen Inc.
Vertex
Anastasia Vournas and J. William Uhrig
Wigs.com

Mark and his team created a virtual fundraiser for the Kokopelli Relay race in Utah, completing 535 miles in 33 hrs, 12 mins and raising $11,365 for Breastcancer.org.

$10,000-$49,999
Franny and Franny Abbott
Adobe
Amazon Ads
The Arena Group
Morris S. and Florence H. Bender Foundation, Inc.
The Gordon Charter Foundation at the recommendation of Leila Gordon
Comcast Corporation
Michael and Hillary DeLone
De'Longhi America, Inc.
Eisai, Inc
Joseph Evangelisti
Exact Sciences
Experian
Marjorie M. Findlay and Geoffrey T. Freeman
For the LOVE of Paddle
Connie Gordon
Healthline
Jane and Brad Hollingsworth
Jerry and Raye Johnson
Barbara Jordan
Joseph B. Scheller and Rita Scheller Charitable Foundation
Kargo
Amy and David Kopp Foundation
Jane Laffend
Ebonne Lee Leaphart and Dr. Keith L. Leaphart
Alice Limkakeng and Peter Nager
MacroGenics
Irene Marks
The Annette and Mark Matteson Family Charitable Fund
McCann New York
Media Link, LLC
Merck
Susan and Brent Meyer
Anne and Michael Moran
Netflix
Quigley-Simpson
Rheem Manufacturing
School District of Radnor Township
Sermonix Pharmaceuticals
JoAnn Thomson
The Thomson Family Foundation
The William and Susan Thorkelson Family Fund
The Townsend Family
The Wawa Foundation
Sarah and John Wildemore
The Wildemore Family Trust

$5,000-$9,999
Acxiom
Blue Sky The Color of Imagination, LLC
Jason Brown
Chemistry
Gerald and Jean Crowther
Delaware County Sporting Association
Dentsu
Egide Family Foundation
FCB
Virgil Fisher
FleishmanHillard
Shari and Richard Foos
Alex Fraenkel and Luana Lima Fox
FreeWheel
Barry Goldsmith
GWI
Harrison Legacy Fund
Diane Hillyard
Independence Blue Cross
Infillion
IPG
IQVIA
JEGI CLARITY
KGR Foundation
Kim Charitable Fund
Lexington International, LLC (Hairmax)
Luvme Hair
Miami Cancer Institute at Baptist Health, Inc.
NBC Universal
OPENX
The Lisa P. Orberg Charitable Fund
Cindy and Dave Pelton
Perficient
Philanthropi
Pink Taco
Quick Dry Towels
Quizlet
The Dale L. Reese Foundation at the recommendation of Patricia Reese
Patricia Rhubottom and Brian Murphy
Roberto Cavalli
She Media
Mr. Patrick J. Shields and Mrs. Margaret M. Shields
T. Rowe Price Foundation, Inc.
Deborah Toler
UniWigs

$1,000-$4,999
Academy of Notre Dame
Wayne Allen
Allianz Life Insurance Company of North America
The Alliger Family Charitable Fund
Ardmore Toyota
Naziah Armor
Robert and Therese Armstrong Charitable Fund
Jill Auterson
Babette Bloch Studio
Ann and Frederic Bader
Angelica Bandong
The Stephen L Baum and Brenda Baker Charitable Fund
Jann A. Becker
James Bennett
Peter Benoliel and Willo Carey
Cathy S. Bernard
Pradeep Bhatia
Mr. John Bishop
Gwendolyn Black
Kara and Farley Bolwell
Tami Bowry
Elizabeth Breyer
Jason and Maura Brum
Wayne Brushett
Ms. Kristi Bryant
Ken and Maria Buckley
Patricia and Kyle Buikema
Building Healthy Lives Foundation
Joanne Campion
Chef Works
Brian Cheney
The Claman Family Charitable Fund
The Classic Coachwork Group, Inc.
Debbie Cohn
Michael Collins
Concentus Wealth Advisors
Charles Cooper
The Copeland Charitable Fund
Mrs. Sheron Costas
Mary Davis
Jed Davison in honor of Dorothy Mann
Derivative Path, Inc.
Ed and Dorothy Dickol Foundation
Troy and Judy Donoviel Family Fund
Linda Dugan
Dianne Dunkelman
Dykema
Epic Sports
Lon Erickson
Sylvia Evans
Facebook
Joshua Feigenbaum
Susan Feldhausen
Nancy Rubner Frandsen
Sean Freeze
Margaret E. Gavin
Gilbert Foundation at the recommendation of Beth Reisboard
Sandy Gold
Vicki and Richard Goldstein
Alexander Golimbu
Ernie Gramaglia
Hulet Gregory
Eden Halfon
The Harry and Catherine Halloran Family Foundation
Norma Hanley
Faisal Hasan
Holman Automotive Group
Kathleen Hopper
Jane Horner
Ms. Michelle M. Hsu
Tim and Pam Humphreys
Leigh A. Hutchins
ICON in memory of Theresa Bowman-Cotten
Impedimed
Christopher James
Katya Jestin
Ellen Johnson
Anita Jones
Matt Kaplan
KDC Trailer Repair/Daniel Engel
Patrick and Barbara Keane
Sara Liechty
Tsai Feng Lo Tai
Alan Lubner

Maria Consuelo
Maisto Donna-Marie Manasseh, MD
MAPTA
Lucianna T. Martin
Cynthia McCormick
Taryl J. McKee
Mr. and Mrs. George McNamara
Meadowbank Designs
MegaPro
Sharieve Meller
Frances Middleton
Leigh Middleton
Barbara Miehls
Miraval Arizona Resort and Spa
The Moehnke Family Fund
Teresa Mommsen
Susan Morse
Lucille H. Moskoyes
Joni and Tim Noel
Claytor Noone
Irene and Wallace Nunn 
OAAA
The O'Connor Group
Jolee Oder
Jeffrey P. Ossen Family Foundation
Leslie Ottavi
Out of Home Advertising Association of America
Sheila Patel
Pershing Advisor Solutions LLC
Lisa Petkun
Annette Phillips
Daniel Plote
Deborah Prince
Janet Rawl
Jenny R. Redfern and Robert J. Redfern
Raymond Regala
John Reiches
Jill Rieken
The Ritz-Carlton
Barbara Robinson
Stacy and Ron Robinson / APOTHIA
Roots Landscape, Inc
Joyce Rothenberg
The Marvin and Sylvia Rubin Private Family Foundation
Ryoko Rain
Saint Paul and Minnesota Foundation
Carol and L.K. Sarin
Deborah Sassoon and Daniel Gil
Samuel and Deborah Schwartz Charitable Fund
Blake Score
Jane Scriptunas
Tricia Scrivner
Mike Sedell
Sean and Kim Seese
Shirley Shepherd
Mary Jo Simon
Diane T Sipics
Skirt
Barry Slevin
Mark Smith
Nancy and Turner Smith
Jenny Sozzi
STAVRA Fine Art Portraits
Mr. and Mrs. William S. Stanton
Timothy Steigerwalt
Catherine Stone
Derek and Jerry Ann Strine
Jane Taft
Ta Ta for Now | Mac Frederick and Shana Steigerwalt
Ivye Tighe
Tipalti
Peter Titas
Union College Greek Philanthropy
Amy and Arthur Van Buren
Verde Design
David and Maria Vershel
Matt Wasserlauf
Jonathan Watts
Drs. Ron and Shelley Weber
The Holt Weil Fund
Ray and Stefanie Winborne
WSFS Bank
Judith C. Zscheile

Gifts In Kind
1812 Productions
Franny and Franny Abbott
The Arden Theater
The Barnes Foundation
Alex Hard and Tara Buzen
Aneu Catering
Ann Arader
Carly Beck
Sara Biden
Babette Bloch
Blue Butterfly Yoga and Pilates
Body Precision Pilates Studio
Celestial Silk
Chanticleer
Cherry Blossom Intimates
Currie Hair, Skin, Nails
Eleanor and Harold* Davis
DePaul's Table
DSB Installation Services
Fairhope Graphics
Pam Fernley
Ferrara USA
First Aid Beauty
Donna Galvin
Hallmark Corporate Foundation
Laurie Hissey
Ivory Tree Portraits
J. Hilburn
J. McLaughlin
Jane Win Jewelry
John Kelly Foods, Inc.
Kargo
Katherine Fraser Painting
Amanda Kennedy
Blaine LeRoy
Life Time Fitness Inc.
Lisi Lerch Inc.
The Little House Shop
Live! Casino and Hotel
Live Nation
Longwood Gardens
Louella Style LLC
Marlyn Schiff
Matlack Florist
Leigh Middleton
Miraval Arizona Resort and Spa
Jocelyn Morris
Karen Mosimann
Museum of Illusions Philadelphia
National Liberty Museum
Neely and Chloe
Nic+Zoe
Mary Nixon
Nolan Painting
Claytor Noone
Party Host Helpers
Cindy Pelton
Philadelphia Eagles
Philadelphia Flyers
Philadelphia Museum of Art
The Philadelphia Orchestra
Philadelphia Union
Cynthia Pierce
Elizabeth D. Pitney
PMA Craft Show
Beth Reilly
Lucy Rhodes
The Ritz-Carlton
Robertson's Flowers
SharkNinja Operating, LLC
ShopHQ
E. B. Stanley
Starbucks
Jill Starvarkos
STAVRA Fine Art Portraits
Stitch Haus
Sweet Ashley's Chocolate Terrain
Susan and William Thorkelson
Troutman Pepper
Valley Forge Flowers
Verus Group, LLC
Warwick Furnace Farm LLC
Matthew Wasserlauf
What Am I Drinking?!
Wild Yeast Bakehouse
Wonderspaces Philadelphia
WWRD US, LLC

Key: Deceased *

This listing represents donors who made gifts totaling $1,000 or more between June 1, 2023, and May 31, 2024. We’d also like to thank the additional 2,677 donors who supported us throughout the year with gifts from $1 to $999. Every dollar makes a difference in the life of someone facing a breast cancer diagnosis. We greatly appreciate each gift given in support of Breastcancer.org, and we have made every effort to ensure the accuracy of this listing. Please notify Lauren Hughes, Director of Development, of any inaccuracies or omissions by contacting her at 610-642-6550, ext. 116, or lhughes@breastcancer.org. We apologize for any errors.

The resources on Breastcancer.org are free to everyone who needs them

Support from our generous donors enables us to provide the most reliable, thorough, and up-to-date information about breast cancer and breast health, as well as bolster our global online community.

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